We’ve just released four new features designed to make your communication more targeted, more engaging, more timely, and a whole lot easier to manage.
Here’s what’s new:
- – Personalize emails and texts with dynamic name fields
- – Automatically tag contacts based on customer behavior
- – Send text messages after ticket purchase
- – Trigger post-event emails and surveys based on attendance
Together, these updates help you engage the right people at the right moment, create new opportunities for follow-up and upsell, and put your communication on autopilot instead of relying on manual work.
Let’s break down what’s new and how you can start using it today.
1. Brand New Personalization available for Text & Email
If you’ve been using email drip campaigns or text messaging, this update is especially exciting. You can now dynamically insert a recipient’s first name, last name, or full name into both your texts and emails, making every message feel more personal and direct.
With a simple click of Add Variable, you can insert name fields and set fallback text so every message reads naturally, avoiding awkward blanks or obvious placeholders. Variables populate automatically at send time, giving you true personalization without extra work.
It’s a small touch that drives stronger engagement, and because messages feel more relevant and personal, it also helps significantly reduce opt-outs.
Add name variables to your next text message or email campaign and turn everyday messages into one-to-one conversations.
2. Automatically Assign Tags to Your Contacts
With TicketSpice Auto Tagging, you no longer have to manually organize and update your contact lists.Tags are now applied automatically the moment someone meets the criteria you define. Whether it's repeat customers or high spenders, the system handles it in real time.
Tags are event-triggered and apply moving forward, ensuring your segmentation stays clean, accurate, and dynamic as customer activity evolves.
The result is a scalable audience organization without repetitive admin work, giving you always up-to-date segments that power smarter campaigns and better targeting.
Set your rules once, turn on Auto Tagging, and let your lists update themselves automatically.
3. Automatically Send Texts After Ticket Purchase
You can now automatically send a text message triggered by a completed ticket purchase, either immediately or with a delay, depending on how you want to time your communication.
This flexibility is a major win for both you and your attendees. There’s no better way to build excitement than reaching someone right after they’ve purchased. A simple “Thanks for your ticket, we can’t wait to see you” goes a long way. From there, you can schedule timely follow-ups like pre-event upgrades, add-ons, or reminders in the days leading up to the experience. And because text messages boast exceptionally high open rates (with most read within minutes), your communication is seen quickly and reliably.
Post-purchase texts create a powerful retention touchpoint, reinforcing key details, setting expectations, and opening the door for follow-ups, repeat visits, and targeted offers. Timely, intentional communication builds trust and keeps your event or attraction top of mind.
Turn on post-purchase text messaging to boost visibility and drive stronger repeat engagement.
4. Automatically Send Post-Event Emails and Surveys
You can now automatically send personalized emails after a ticket is scanned.
That means your communication can align perfectly with the actual attendee experience. For example, you can send a post-event survey only to those who checked in (not no-shows), follow up with a thank-you message after attendance, or tailor post-event communication based on what someone experienced, like sending VIP guests a different follow-up than standard ticket holders. You can also share recap content, next-visit offers, or feedback requests while the experience is still fresh.
All of this is triggered by a ticket scan and timed exactly how you want, whether immediately or with a delay.
Launching soon!
Stay tuned because next week we’re unveiling the entirely new TicketSpice Box Office experience, a completely redesigned, POS interface with standalone capability, kiosk functionality, and brand-new hardware that supports tap, chip, Apple Pay, and Google Pay.
Get ready to say hello to faster lines, modern payments, and a smoother on-site selling experience!
If you’re ready to tighten up your communication, increase engagement, and let automation handle more of the heavy lifting, these features are ready for you right now.
And if you’d like help setting any of this up, let us know! Our team will walk you through it, help you think through strategy, and make sure you’re using these tools in a way that actually drives results for your events.
We’re here to help you get the most out of TicketSpice!
— The TicketSpice Team
