Every winter, the Fairmont Scottsdale Princess transforms into an enchanted holiday wonderland. With over half a million guests visiting between Thanksgiving and New Year’s, Christmas at the Princess is more than an event; it’s a memorable seasonal experience complete with sparkling lights, skating rinks, s’mores, and Santa sightings. 

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What’s the secret to their success? Recently, we caught up with Teresa Thompson, Executive Director of Resort Experience, and she filled us in on how TicketSpice has been a key player in their trajectory.

Handling 500,000+ Guests with Ease

Now in its 15th year, Christmas at the Princess welcomes both resort guests and the public, offering everything from VIP fire pits to ice skating, light shows, and photos with Santa. When Teresa and her team partnered with TicketSpice, they saw a 450% increase in ticket volume. Yes—four hundred and fifty percent. Teresa shares that TicketSpice was a huge lever for them to grow and still keep it controlled and maintained at the 5-diamond experience level that their guests expect. The team did their research and looked everywhere, but came to find that no one else in the industry offers exactly what TicketSpice does.

Their Favorite Features 

Marketing Tools that Move the Needle

From customized text blasts to scheduled email drip campaigns, Teresa’s team uses TicketSpice marketing tools to keep conversations going with their guests, not just during the event, but year-round. “Let me tell you how successful it is!” Teresa adds.  

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They use the dashboard to keep a pulse on the interactions and conversions, and get their customers the information they’re looking for. The results are in the revenue and in the positive customer experiences. It’s marketing that works.

QR Codes for Easy Check-in

When the weather is chilly and a plethora of festive holiday activities lie ahead, no one wants to wait in a long line at check-in. Christmas at the Princess solved the problem by using QR codes; they make check-in faster than the ice slide. 

According to Anthony Dennis, Director of Resort Experience, the attendees of Christmas at the Princess love the ease of QR code check-ins. They can check in themselves or their whole family in seconds—and then they’re on their way to a magical night. 

Add-Ons That Boost Revenue

Recognizing that not all attendees want the same experience, TicketSpice gives event organizers the option to offer add-ons on the checkout page. The team at the Fairmont takes advantage of this feature with upsells like VIP fire tables, Santa photo ops, and ice skating passes. These add-ons bring in significant incremental revenue—and it’s all automated through TicketSpice. 

A True Partnership

The team at the Princess found something rare with TicketSpice: a personalized and genuine elevated connection. “That’s one of the reasons why we love our partnership, and why we’ve been so successful,” says Teresa. 

While Teresa encourages every event organizer to do their own research, she concludes this with confidence:

 “I can assure you, from someone who has done their due diligence: TicketSpice is number one in the market from what they offer, to their support, and genuine caring—that’s irreplaceable.”

Ready to Experience 5-Star Ticketing?

Whether you’re running a luxury holiday event, a local food festival, or a one-night concert—TicketSpice gives you the tools to scale with confidence and brand integrity. If you want to learn more, click here to check out the video and join the community of event organizers who trust TicketSpice to make their dreams a reality.

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As always, if you have questions, we’re here to help!

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— Your friends at TicketSpice

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