When your event is just around the corner, and the buzz is building, it's time to ensure your attendees are not only excited but well-prepared. The event reminder email is one of the last steps in the planning process, and it’s essential not to overlook it.

Why Are Event Reminder Emails Important?

Reducing No-Shows: If your event was scheduled months in advance, some people will forget if you don’t remind them. An event reminder email will prompt people to get it back on the calendar and in the front of their minds. 

Preparation: From the concert lineup to the suggested packing list, the relevant details in a reminder email help attendees show up prepared and ready to make the most of the event. 

Last-Minute Changes: Perhaps extreme weather calls for a change in venue, or travel delays call for a change in time. When you make last-minute changes to an event, the reminder email serves as a quick way to communicate these details and updates. For even quicker reminders, send a text message using the TicketSpice text messaging platform. 

Building Anticipation: Whether you’re organizing a winter parade or a summer music festival, most events involve a certain level of excitement and anticipation. When attendees purchase tickets months in advance, a reminder email can help rekindle their enthusiasm leading up to the event.

Marketing and Promotion: Assuming you still have tickets left to sell, reminder emails serve as a form of marketing by encouraging last-minute signups. Use the TicketSpice drip campaign feature to set up marketing emails that stop sending once they buy tickets.

Now that you understand the importance of event reminder emails, let's dive into the art of crafting them!

How to Write Effective Email Reminders

1. Start with a Compelling Subject Line 

The subject line is your e-mail's first impression, so make it count! Inject a dose of excitement, urgency, or exclusivity that gets people curious to open it. For example:

  • "Countdown to Harvest Fest: 3 Days to Go!"
  • "Don't Miss Out! Your VIP Pass for Summer of Beats Awaits"

2. Personalize the Content

In a world where people get blasted with impersonal mass emails on a daily basis, a personalized email stands out. Make your attendees feel seen and valued by using their names and referencing specific details in their tickets. For instance:

  • Dear [Attendee's Name], Your Seat Awaits at [Event Name]!
  • We've Got Something Special for You, [Attendee's Name]!

Pro tip: Use conditional logic to personalize the content.

3. Clearly Highlight Key Details 

Let’s face it; even the most excited attendees forget key details. Don’t make people scour their inbox just to find out when and where they need to go. Ensure all essential event details—ie date, time, venue, and reminders—are crystal clear and well organized in the email. 

For Example:

  • October 26th | 8:00 pm | Winter’s Field  (Date | Time | Venue)
  • Don't Forget: Bring Your QR Code for Quick Entry!
  • Rain Can’t Stop The Beat! Come Prepared to Party in the Rain

4. Generate a Sense of Excitement 

If you’re planning an exciting event, there’s no need for your emails to be boring. 

Infuse your email with the infectious energy of your event. Use vibrant language that sparks anticipation. For example:

  • "Get Ready to Be Amazed: [Event Name] is Almost Here!"
  • "The Stage Is Set, and [Event Name] Extravaganza is Just Around the Corner"

5. Add a Call-to-Action (CTA) 

Whether it's confirming attendance, downloading an event app, or checking out the event schedule, add a clear and compelling CTA. For example:

  • "Click Here to Confirm Your Attendance"
  • "Download Our Event App for Real-Time Updates!"

6. Offer Last Chance Upgrades

The clock is ticking, but it’s not too late to boost revenue. Play on the fear of missing out by highlighting exclusive experiences, surprises, or limited-time offers. For Example:

  • "Last Chance for Exclusive Event Swag – Don't Miss Out!"
  • "Limited VIP Upgrades Available: Snag Yours Now!"

7. Close with Gratitude 

Wrap up your email by thanking your attendees for their participation and sharing your anticipation about seeing them. 

For Example:

  • "Thank you for being a part of [Event Name]. We’re stoked to share this incredible experience with you!"

8. Time it Right

When it comes to event reminder emails, the timing matters. If you send it the day before, there may not be enough time for people to make adjustments to their schedules. Three weeks out, on the other hand, and you risk attendees throwing it on the back burner.

A few days out is a good time for the reminder email, although it’s never a bad idea to send multiple reminders. We recommend scheduling them all out beforehand by using the TicketSpice drip campaign feature.

Ready to Get Started?!

Crafting an effective event reminder email is an art, and with this guide by your side, you're equipped to create emails that not only remind attendees but elevate their experience. Ready to create unforgettable reminders? If you have any questions, don’t hesitate to reach out. Our award-winning support team is here to help!

Here to help you have the best event ever! 

— The TicketSpice Team