Running a zoo or aquarium is both an art and a science. Between weekend crowds, school field trips, holiday lights, and behind-the-scenes animal encounters, it can be a lot to juggle. But when things run smoothly, it’s pure magic—for your guests and your team.
That’s where TicketSpice comes in. It’s a flexible, powerful ticketing solution that helps you remove friction from operations, increase revenue, and enhance the guest experience; here’s how TicketSpice can help.
Simplify Entry and Improve Guest Experience
Let’s face it, nobody wants to wait in a 40-minute line just to see the red pandas, even if they are adorable. Keep your guests happy and moving smoothly through your attraction with these TicketSpice features.
➡️ Timed Entry & Capacity Management
Use the TicketSpice time slot option to distribute crowd flow and make peak times (like Saturday mornings at the giraffe habitat) feel less chaotic.
➡️ Demand Pricing
TicketSpice allows you to set up demand-based pricing to incentivize guests to come during non-peak hours. For example, you might charge $25 for an exhibit on Saturday at 10 am and $20 for the same exhibit on Wednesday afternoon at 3 pm.
➡️ Fast, Contactless Mobile Check-In
With the free TicketSpice scanning app, guests can scan their QR code and enter in seconds. Keep hundreds of guests moving straight from the parking lot into the attraction (no standing required), even during that first week of summer rush!
Flexible Ticketing for All Types of Experiences
If your zoo or aquarium offers more than one general admission ticket—your ticketing platform needs to be able to keep up.
➡️ Custom Ticket Types
Expand your reach by offering child, adult, senior, group and membership tickets. TicketSpice makes it easy to create different ticket levels at different price points.
➡️ Special Events
Whether it’s a Marine Biology summer camp, or an evening “Sharks After Dark” event, boost your revenue by selling tickets to special events.
➡️ Upsells & Add-Ons
If you’re not offering upsells, you’re leaving money on the table. Give guests add-ons like a penguin encounter, a souvenir mug, or a “Feed the Stingrays” tour upgrade right at checkout.
Make More AND Keep More of Your Revenue
You and your team are the ones putting in the hard work—why should ticketing fees take a shark-sized bite out of your earnings? Here’s how TicketSpice will help you keep more of what you make.
➡️ Set the Fees
Whether you want to pass on fees or absorb them is totally up to you. You get to do what’s best for your budget.
➡️ Get Fast Payouts
Say goodbye to waiting months for your funds, and say hello to cash flow. Choose weekly or monthly payouts and put that money to work however you want to.
➡️ Keep Visitors on Your Website
Reduce ticket page abandonment by embedding the ticket purchasing fields right on your website. Keep visitors on your site from start to finish with no jarring redirects or clunky third-party pages.
Drive Sales and Grow Attendance
From desert domes to kelp forests, you have amazing exhibits that the world needs to know about. Implement these tips to get the word out.
➡️ Offer Incentives
If you want your guests to move out of sloth mode and into cheetah mode around your attraction, you need to offer an incentive. Perhaps it’s an early bird discount, a members-only price, or half-off Friday for locals. Use incentives to get people moving, and use TicketSpice to track the results.
➡️ Email Drip Campaigns
Keep your audience engaged with targeted email sequences. Remind people who abandoned their ticket order, promote upcoming events, or thank attendees for coming to your special event with a coupon for their next visit. It’s a simple, smart way to turn interest into action.
➡️ Social Sharing Discounts and Ambassador Programs
Turn your super fans into your sales squad by rewarding guests for spreading the word. This could look like referral codes, a “share to save” option, or a simple BOGO (buy one, get one) deal.
➡️ Real-Time Reports
Want to know how many families booked the behind-the-scenes sea lion tour last weekend? With TicketSpice data analytics, you can pull that data in seconds. Make the most of your marketing efforts by evaluating what’s working and where you need to pivot.
💡Pro tip: Families are often booking on-the-go—in the car, at breakfast, during diaper changes etc.—so make sure your website is 100% optimized for mobile.
Make a Splash with TicketSpice
Whether you're launching a new whale exhibit, hosting a "Brew at the Zoo" fundraiser, or managing weekend crowds, TicketSpice will give you the flexibility, branding control, and the tools your aquarium or zoo needs to grow.
Ready to scale with less hassles and more smiles? Click here to create your free account today. As always, if you have any questions, don’t hesitate to reach out to our support team.
Here to help you have the best attraction ever!
— The TicketSpice team
