August 23, 2018
When it comes to events, a customer’s experience starts the moment they search online for information regarding your event. It’s inevitable; questions will arise throughout the process of your event registration. Investing the time to think through your customer support flow will help you achieve customer satisfaction leading up to your event.
Here at Webconnex our customer support team enjoys delighting and making happy customers. Today I'm sharing 3 steps to launch a successful customer experience for your event!
You've heard us say this before but we can't stress it enough, don't make your customers search for a way to buy. Once you are ready to go live, you will find your live link ready to share! There are key places to share your link to make sure people know where to register!
The best support you can give to your customers is the kind they can find for themselves. Cut down the time it takes to contact you or your staff by anticipating any potential questions or frequently asked questions regarding your event. You can upload an FAQ file or sheet on your website, main registration page, or even in the confirmation page and email after a registrant checks out. Consider giving answers to the following questions that might be relevant to your event.
Note: Checkout our blog post on How to Create a better FAQ.
Although your customers are looking for answers to their questions, your interaction is not limited to just giving them answers. Adding a human touch that echoes your company or organization culture will help provide a delightful experience to your customers while getting the answers they came for. Find ways to engage your customer, whether that’s through a cheerful tone of voice on the phone, a fun GIF or emoji through an email or messenger, and displaying patience and empathy with their questions or issues. Below are just a few ways to approach your customers’ questions and concerns and help you set a positive tone for your interactions:
People remember how they are treated, and in an age of online reviews and comments, providing excellent customer support will help separate your event or organization apart from the rest of the crowd!