June 27, 2017
Your live event poses a huge opportunity for your social media strategy if done right. An effective social media strategy will not only boost your visibility but will create invaluable connection with your attendees and followers. Here are 7 strategies to adopt for your event.
Yes, hashtags are overdone and can seem pointless, but they are invaluable for your event as it helps you quickly and easily find photos and attendees at your event. Things you can do with hashtags.
Many are afraid of over posting on social media, but when it comes to your event, don’t be shy. If you are posting frequently, people will have a better chance at seeing what you share. Since most social feeds are based on algorithms, you’ll want to post several times in order to get seen. Here are some other benefits of posting frequently.
When posting, not only use your event hashtag, but also use hashtags related to your post. If your post is a quote, use a hashtag like #quote or #motivation. If your post has an image, use hashtags that describe that post such as #concert #festival and #fun. This helps your posts be seen by people searching topics as well as lets social media companies know what kind of people might like your page. A couple tips to know about hashtags.
Its an honor for an attendee to be recognized by the official event social media account. Be sure to take photos of attendees and then @ mention them or tag them in the post. They will love the attention and will also likely gain some new followers. In return, they will probably post on their social media accounts about your event and tag you. Win Win. Here are some tips for @ mentions and tags.
All of the major social media providers now have a native live streaming service built in. Use them all. Your followers span instagram, facebook and twitter. Live stream at least once from each account so your followers in each network can get a glimpse. Here are a few tips for live streaming your event.
Give your attendees a reason to follow your account and look for your event posts. Just because you have an account and are posting doesn’t necessarily mean your attendees will follow it. Here are some ideas for how you can make it worth their follow.
A social media wall is where you showcase posts containing your hashtag. This is why your event hashtag is important. You can post onto a screen all instagram photos containing a specific hashtag and have them rotate. This encourages your attendees to post and then look for their photo on the event wall. Few tips on a social media wall
Using these 7 tips will make your social media account interesting, worthy of following and effective in building the relationship with your attendees.
What things have you seen at events that you found effective? Share them with us in the chat below.