Marketing your event can be costly. If you’re working with a tight budget or no budget at all, we understand how imperative it is to maximize your resources and take advantage of what's available. The good news is there are resources on free social media platforms that you can turn into a marketing tool for your event. I’d like to introduce you to one that you might not be familiar with yet… Geotagging! This feature can help you get a leg up marketing your next event.
What is Geotagging?
Geotagging is the process of adding a geographical location to a photo or post online. Instagram, Facebook, and Twitter are social media platforms that will help make your event or services visible to people searching for the venue or location where you might be hosting your event. Each platform will have its own features of how you can either choose the location or tag the location. If you are using any type of venue or location that is consistently used for events, it is likely that people are searching or clicking on tags of this venue to look at the possibility of having their event there or out of curiosity from other events.
How to Geotag or use your location:
Now that you know what Geotagging is, here are 3 reasons why you should tag your photos with your event’s location!
1. Free marketing before your event
Your photo can be seen by people who may be outside of your marketing reach. For instance, if you are putting on an Art Show, a social media surfer may click on the location for another reason but might identify or be interested in your event by seeing your flyer or photo.
If you are a photographer and like to shoot in particular popular locations, tagging your photo locations will get notices from those who are looking for locations to take their photos. You might get a few looks from those who have yet to book a photographer.
2. Create a buzz after your event
So your event is done? So long as you don’t delete your photo from your social media account or feed, this photo will forever be available and searchable under the location or the venue’s account. You can also post follow up photos from your event and continue to tag the location or venue’s account!
3. Get Featured
It is common that venues, brands, or vendors look through their tagged photos to feature and repost onto their account. Uploading good quality photos and giving credit to the venue or vendor will get people’s attention. Getting featured or your photo re-shared on another social media account is some of the best free marketing you can get.
Be strategic in your posts. Upload good quality photos, and don’t forget to mention or give credit to the venue and other partners involved in your event. We hope you are able to take advantage of this free resource. Happy tagging!