The top events, attractions, and experiences that consistently sell out don’t rely on luck, they follow proven strategies that maximize revenue every step of the way.
At TicketSpice, we’ve worked with thousands of pros who’ve cracked the code, and the results speak for themselves. If you’re okay leaving money on the table, you can stop reading now. But if you want the seven essentials top performers use to sell out, keep going.
If you’re short on time, here's a quick glance at these seven essentials.
- Winback Emails: Automatically remind customers who abandon their order, effectively recovering lost revenue.
- Email Drip Campaigns: Automatically send a series of emails to potential attendees over time to help increase ticket sales.
- Text Messaging Blasts: Instantly send targeted updates, promotions, and reminders to specific groups of attendees to boost ticket sales and order add-on’s.
- Dynamic Texts: Send messages based on attendee action to upsell, thank, or ask for post event reviews for personalized engagement.
- Contact Imports: Consolidate scattered contact lists from various sources into one centralized hub, and start marketing to them instantly.
- Meta Pixel Tracking: TicketSpice provides data-driven insights to effectively track, retarget, and convert page visitors, allowing you to optimize your marketing spend and achieve real growth.
- Google Event Discovery: TicketSpice pages are optimized for SEO and integrated with Google Event Discovery, which increases your organic visibility and helps your event or attraction appear in search results and calendars.
Now, let’s dive into the details!
1. Winback Emails
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Even with a well-designed ticketing page, cart abandonment still happens. People get distracted or hesitate, and suddenly they’ve clicked away onto another website without completing their purchase. Winback emails stop this major revenue leak by automatically sending a friendly reminder (20 minutes after they’ve initiated and stalled out at checkout) to bring them back and complete their purchase.
Winback emails are simple, automated, and effective. You can even set up multiple winback emails with different delays to engage them over days and even weeks.
Check out how to turn missed opportunities into paid tickets with Winback emails.
2. Email Drip Campaigns
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Not every attendee buys a ticket when they receive that first email invite, which is why strategically nurturing them with a sequence of messages (ie, an email drip campaign) is so powerful. With TicketSpice drip campaigns, you can set up a series of emails that roll out over days or weeks.
For example, these emails could be reminders about early-bird pricing, previews of special guests, or last-chance alerts. Once someone purchases a ticket, they are automatically removed from the list, so your communication stays relevant. Email drip campaigns are a powerful revenue-boosting marketing practice, and you can now adopt them right in your account with just a few clicks.
Discover how drip campaigns keep your event top of mind here.
3. Text Messaging Blasts
Sending a mass text to attendees is a great way to supercharge your ticket sales in minutes, and you don’t have to blast everyone with every message, either. Whether you want to send an exclusive message to the members or a quick update to the general admission crowd, you can leverage your communication by filtering for the right recipients.
Event organizers use TicketSpice text message blasts to send bulk SMS reminders about deadlines, parking details, promotions, and more. With an open rate even higher than email, these messages are likely to get read.
Learn more about how to drive action and engagement with text blasts.
4. Dynamic Texts
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When you’re texting attendees, blasts are powerful, but there’s nothing like personalized engagement. With dynamic texts, you can automatically trigger messages based on attendee actions.
For example, you might set up a purchase to trigger a thank-you note text, or an entry scan to deliver onsite instructions. You can also use dynamic texts post-event to ask for reviews, or promote your next event.
Dynamic texts turn one-time communication into a relationship-building tool that helps you send the right messages to the right people at the right time.
Explore how to use dynamic texts for your event or attraction today.
5. Contact Imports
Your audience isn’t always sitting neatly in one list; sometimes your contacts are scattered. Maybe you’re juggling a list of past attendees, a file of leads from a sponsor, and a list of contacts from a partner organization’s network. With Contact Imports, you can import all your contacts in bulk and start marketing to them instantly. The result is an easy import experience, less manual entry errors, and all of your contacts up to date in one centralized hub.
Check out how to import contacts in bulk here.
Additionally, we recently released Contact Tagging for a powerful way to organize and manage your contacts or even send highly targeted email blasts or drip campaigns.
6. Meta Pixel Tracking
Marketing without data is like throwing spaghetti at a wall, hoping something sticks. With TicketSpice Meta Pixel, you can track who visited your ticketing page, retarget them with ads, and see exactly which campaigns drive purchases. These insights help you spend smarter, refine your messaging, and convert casual visitors into paying attendees. Instead of guessing, you get crystal-clear attribution that powers real growth.
Learn more about how to add and test your Meta Pixel here.
7. Google Event Discovery + SEO
When people search for local festivals, museums, or tours, you want your event or attraction to show up high on that list. TicketSpice pages are SEO-optimized and integrated with Google Event Discovery, which means your event or attraction listings surface in search results and calendars where attendees are already looking.
This increases your organic visibility without extra ad spend. More discoverability means more eyes on your event, and ultimately, more tickets sold.
Explore how TicketSpice can boost your visibility with Google Event Discovery.
When you put these seven essentials into play, you’ll seal the leaks in your sales and marketing efforts, keep your event top of mind, and make sure your page shows up in the right places when people are searching.
These strategies are proven, I've seen them produce real results for event and admissions organizers like you time and time again. Your ticket sales won’t just improve, they’ll snowball and you'll be happier than a husky in the snow when you see that SOLD OUT banner go live.
As always, if you need anything at all or have questions about the features or want help implementing these strategies I talked about today, just respond to this email. We’re here to help you host your most successful event ever!