Marketing your event and attracting attendees can be expensive, confusing, and time consuming. With thousands of tools out there and millions of opinions on the “right way” to market your event, we polled some of the best event pros we know about the tools they use to host their best event ever.
Let’s discuss some of the most popular marketing tools used today that will help you save time and money while increasing your event revenue.
Tool 1: HubSpot Marketing Hub
As an event organizer, you already know that there are endless tools at your fingertips. It can feel overwhelming. Each one does something different and making them all work together is a nightmare.
One popular tool that consolidates many others into is Hubspot Marketing Hub. With HubSpot Marketing Hub, you can make your email marketing incredibly effective by integrating with other tools and getting specific with your audiences.
You can also manage your relationships and track customer interactions across all platforms using HubSpot’s free CRM tools. Best of all, you integrate your ticketing directly into HubSpot’s suite of tools using our Zapier integration.
Tool 2: Canva
We know your cousin’s nephew twice removed, half brother took one photoshop class online, but he’s probably busy. You want a tool that you can create modern graphics all yourself without needing to buy expensive software or get a PhD in design.
In modern day marketing, there’s no excuse not to have stunning visuals. Canva is a free tool that empowers you to create captivating graphics all yourself by using one of their thousands of pre-built templates.
Canva simplifies excellent content creation—from infographics to Instagram posts to YouTube videos.
Tool 3: Zapier
Zapier is a fantastic tool that lets you integrate all your favorite tools to automate your marketing efforts. There literally is no limit to what you can do.
For example, you can have all your new ticket buyers automatically added into a Google spreadsheet.
Or perhaps you want to have any new ticket buyer automatically added to your HubSpot account and subscribed to your newsletter in Mailchimp. Or when you send out a promotional email, you can have Zapier automatically publish it on your Facebook page.
Or maybe when you want to automatically send personalized emails to certain customers from a spreadsheet. The possibilities are endless and Zapier lets you do more.
Tool 4: Google Analytics
Once you have your marketing tools dialed in, the next step is to figure out what’s working and what’s not. You can track conversions and other statistics through Google Analytics.
Tracking will allow you to optimize your website and adjust your marketing campaigns as needed.
Pro-tip: TicketSpice makes it track all your event ticketing traffic and visitors within Google Analytics a breeze. Here’s how.
What marketing tools do you use and love?
Here to help you host your most successful event ever!
